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About my work

Product leader and founder of xuxE Creative, where she is pioneering AI-native software that empowers storytellers through innovative tools like Scriptify Studio, My Table Read, and ScreenLocal. She brings deep expertise in NLP and large language models, machine learning–driven product strategy, and digital product innovation. Previously, as SVP of Digital Product at AssetMark and U.S. Bank, she led the development of breakthrough digital wealth management solutions and enterprise-grade product platforms.

Highlights
3
Roles held
Experience

Founder

Current

xuxE creative2025-06-12 – Present

Founded xuxE Creative to build AI-native tools for storytellers and creative teams. Lead product strategy, development, and go-to-market, creating solutions like character development apps, collaborative project platforms, and film resource marketplaces—applying proven product methods to solve workflow challenges and achieve product-market fit.

SVP Digital Product

AssetMark2022-07-01 – 2025-06-01

Led 3 product teams, 2 service teams, and the UX practice to deliver the firm’s top strategic priorities. Drove digital transformation, launching a tax optimization service in under a year and the first investor-native mobile app with 2X engagement, while pioneering advanced analytics, hands-on AI training, and the firm’s first AI initiative.

SVP, Head of Emerging Affluent Digital Wealth Management

U.S. Bank2019-04-01 – 2022-07-01

Re-imagined and launched the digital customer experience for wealth management targeting mass retail and emerging affluent consumers. I set the strategic vision, aligned it with C-suite goals, and drove execution through a multi-year roadmap—leading agile teams to achieve OKRs and ensuring alignment across design, engineering, marketing, risk, compliance, and data science.