About my work

A multidisciplinary builder with 16+ years of experience across design, marketing, front-end development, and entrepreneurship. As co-founder and co-owner of Max Venom, a U.S.-based company specializing in high-end tactical knives and impact tools, I built a globally recognized brand trusted by military personnel, law enforcement, and serious enthusiasts. Since founding the company in 2009, we forged strategic partnerships with premier manufacturers such as TOPS Knives (USA), Böker (Germany), and Performance Triggers, and collaborated with renowned industry expert Doug Marcaida to develop licensed, co-branded products. We negotiated multiple design licenses with top-tier manufacturers and delivered a custom design for the U.S. Navy; products now deployed aboard more than a dozen warships. Beyond product innovation, I led the brand’s marketing and digital strategy, combining SEO, content, and social media to generate millions of impressions and engagements across web, YouTube, and email channels. This integrated approach attracted a massive global audience and earned widespread recognition in leading publications including RECOIL, Survivor’s Edge, Knives Illustrated, Blade Magazine, Survival Magazine, and World of Firepower. Under my leadership, Max Venom has sold thousands of products worldwide, including best-selling designs like the DMaX and Karambite, both earning exceptional customer ratings of 4.9/5 and 4.8/5, solidifying my track record of building high-performance brands that command attention and trust at scale. As a consultant, I focus on two areas I know can fundamentally transform a business: 1. For founders early in their entrepreneurial journey, I help define and refine their voice, positioning, and overall brand direction. From messaging and language to visual identity and design choices, I translate business goals into clear, cohesive brand experiences. 2. For founders ready to scale, I help identify the bottlenecks costing time and money, then eliminate them through AI, automation, and custom-built software solutions.

Highlights
1
Roles held
Experience

Co-Owner and Head of Marketing

Current

Max Venom, LLC2009-09-01 – Present

Co-founder and co-owner of Max Venom: a U.S.-based company specializing in the design and manufacture of high-end tactical knives and impact tools. Founded in 2009, MV is known for producing innovative, purpose-built gear trusted by military personnel, law enforcement, and adventure enthusiasts worldwide.

Max Venom garnered extensive media coverage with features in prominent magazines like RECOIL, Survivor’s Edge, Knives Illustrated, Blade Mag, Survival Mag, and more.